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Declination of Engie's graphic charter

Art director, Graphic designer

ENGIE, a global player in low-carbon energy, has entrusted Made for you with the operational implementation of its graphic territory established by the "Harmony Project" campaign.

The aim was to create a structured graphic charter to guide the group's communication media.

Made for you has taken up existing codes, broadened the color palette, and reinforced the use of gradient.

The visual identity, focused on people and production sites, offers visual unity across a hundred pages of graphic guidelines.

  • Made for you
  • This collective has realized this project.

Enriching Engie's graphic charter while respecting existing bias and adding strong new identity elements was no easy task. But Fanny and her team at Made for you rose to the challenge!

Stéphanie Bohn
Communications Director