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Acquisition strategy for the Real Campus program

Sales development expert, Automation expert

L'Oréal has launched Real Campus, offering the first Bachelor's degree in hairdressing and entrepreneurship.

The mission was to create a targeted acquisition campaign to identify hair salons looking for alternants in Paris and the surrounding suburbs.

Results: Over 700 trade fairs contacted, generating 50 qualified leads, and leading to the signature of 20 work-study contracts.

  • Foils - Outbound B2B
  • This collective has realized this project.

Théo's knowledge of growth marketing methods, his commitment, responsiveness and sense of initiative were decisive in creating momentum and exceeding the objectives of our first promotion.

Eric Royer
Director Real Campus