L'Oréal has launched Real Campus, offering the first Bachelor's degree in hairdressing and entrepreneurship.
The mission was to create a targeted acquisition campaign to identify hair salons looking for alternants in Paris and the surrounding suburbs.
Results: Over 700 trade fairs contacted, generating 50 qualified leads, and leading to the signature of 20 work-study contracts.
Théo's knowledge of growth marketing methods, his commitment, responsiveness and sense of initiative were decisive in creating momentum and exceeding the objectives of our first promotion.