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  • ypsons
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Reaffirming a brand and delighting online shoppers

Brand Expert, Visual Designer

Ypson's, the Parisian shoemaker, has undertaken a significant transformation to strengthen its online presence and captivate shoppers.

The team worked with our collective to redefine its positioning, create a distinctive visual identity, and modernize its online store. We began with an in-depth interview with management, establishing a scope aligned with the budget and a detailed action plan.

Defining the company's market positioning and core values, we created a striking visual identity. The logotype, evocative of craftsmanship, is accompanied by a bold, assertive color palette. To perfect the user experience, we enhanced the online store interface, adapting it to the brand's new colors.

A successful marriage of traditional craftsmanship and modern e-commerce, Ypson's now dazzles its customers online.

  • Milit
  • This collective has realized this project.

It was a real pleasure to work with milit. You've all done a great job, and I'm convinced that the new look will help people understand who we are and what we do. The new interface will increase our conversion rate by making navigation much more fluid. People will finally be able to see behind the scenes of the workshop and the quality of our shoes.

Pedro Pinto
Marketing Manager