Creation & Visual
- 14 Aug
Milit
Hectar is an agricultural school based in France. Founded in 2020, Hectar is committed to providing an agricultural education that fosters innovation and entrepreneurship. The school combines a variety of teaching methods with the aim of developing skilled, forward-thinking farmers. With a particular focus on sustainable farming practices, Hectar seeks to move the agricultural sector towards more environmentally friendly methods.
The school also welcomes companies wishing to introduce their employees to the agricultural profession. To enhance the experience, Hectar wanted to fit out six new rooms on the subjects of agritech, floriculture, dairy, soils, food and forestry. To equip these immersive rooms with informative physical supports, Hectar called on Collective.
Together, Collective and Hectar were able to create a detailed brief to identify the most relevant collectives for the project. A detailed specification was also drawn up to ensure that each of the client's criteria (tone of voice, graphic charter, respect for the objectives of each room...) were met. At Collective.work's suggestion, the Milit collective, which specializes in communications and design, took on the project.
The Milit team carried out an initial art direction mission to define the venue's physical identity. The aim was to create visual codes in line with Hectar's original charter and the teams' vision of interior design. The collective then developed **** a graphic system that highlights the values of the campus with a cheerful and subtle chromatic palette, a grid system that reflects the tech side while winking at the logo, and an original and unique iconography that enhances the human dimension of the project.
The Milit collective created a solid and lasting base of graphic creations to enable the teams responsible for Hectar's communications to be autonomous in the creation of future visual aids. These elements were essential to enhance the visitor experience at the outreach site.
Milit's work enabled the creation of physical panels displayed in the rooms, informing the many visitors (96 events and 2,000 people in 2022) with clear, precise infographics that respect Hectar's culture, tone of voice and graphic charter.
