Marketing
- 5 Jun
Lalilala
Pimkie is a historic player in the women's textile sector, operating within the Fashion3 group alongside other brands (Orsay, Jules, Rouge Gorge...). This French ready-to-wear group wanted to present its six brands (including Pimkie and Jules) and its offers to distribution partners.
The brand was therefore looking for help in creating a professional, high-performance showcase site with a polished design. Pimkie's project manager was starting from almost a blank sheet of paper, and was looking for creativity in the definition of a visual identity, as well as a functional and attractive site. Finally, the speed of site delivery and the cost of the project were decisive criteria for the customer.
Given the customer's tight schedule, the Collective.work team immediately shared the project brief with its collective base, and was able to offer the customer several highly relevant alternative teams to carry out the project.
Among these, the Lalilala collective caught the customer's eye. This freelance collective, made up of Clémence, Meryl and Félix, combines skills in art direction, product design, Webflow integration and fullstack development. The team therefore had everything it needed to create a website that met the customer's requirements.
The collective chose a sober interface, which preserves and highlights the individuality of each brand, with careful work on graphic codes, the browsing experience and content writing.
The Lalilala collective was able to implement a design system taking into account the customer's comments, build prototypes to better represent the final rendering of the site, and design the final site on the Webflow CMS. The new website was up and running in less than three weeks.
