Pimkie is a historic player in women's clothing operating within the Fashion3 group, alongside other brands (Orsay, Jules, Rouge Gorge...)
Pimkie launched a rebranding and redesign project for the Fashion3 website in order to make it more impactful and ergonomic. To achieve this, the company called on a multidisciplinary team of designers, UX and web developers to implement this initiative.
In 3 weeks, the Lalilala collective deployed the new website of the Fashion3 group. Implementation of a design system, wireframes and design of the final site on Webflow.
In 48 hours, Collective.work selected 3 collectives capable of leading the project. The Lalilala collective took the lead on this project and helped Pimkie with the rebranding and redesign of their Fashion3 website.
"The collective that was suggested to us had several tangible advantages for Pimkie: immediate availability, a lot of reactivity and energy, a combination of skills that perfectly matched our needs... and then an enthusiastic team, human and willing to work with us. A pleasure!"
Patrick Van Der Linden - COO and CDO