- pernod-ricard
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- Food industry
Optimizing the VIP Customer Experience
The development team, made up of a lead dev and back and front-end developers, successfully completed a project aimed at strengthening VIP customer relations.
Using Scrum methodology, the product vision was defined, user needs were gathered, and new online services were deployed, including Adyen's PayByLink, a personalization module, and a notification system.
The results include a significant improvement in the experience, expansion in Japan, and effective communication of new features in Asia and Europe.
- Open Product
- This collective has realized this project.
I had the pleasure to work with Emmanuelle while she was the Product Owner of the LeCercle website. Her commitment and focus made her play a fundamental role in the product team: Emmanuelle is not afraid to work in different fields (PO, UX/UI, ...) to bring new ideas and improve the overall product. She has brought structure and helped liaise with multiple stakeholders. Her ownership and accountability make her a great asset to any digital team!
Andrea Varotto
Associate Director, New Business Ventures, Direct to VIP