- beats-by-dre
- -
- Retail
Creation of a motion design promotional video for Beats By Dre's new earbuds
The promotional video for Beats By Dre's new earbuds brilliantly showcased the company's expertise and ergonomic solutions.
Art direction, based on a detailed moodboard, guided the creative process, ensuring consistency and customer vision. Detailed still frames then brought the video to life, highlighting the comfort, flexibility and sonic performance of earbuds.
Produced in two weeks using Figma, After Effects and Blender, the video generated 720,926 views on YouTube and 8.2K likes.
- iota
- This collective has realized this project.
The art direction was excellent. The still frames were a great help in bringing our ideas to life and highlighting the essential features of the product. The two-week collaboration was efficient and fruitful, with constant communication to ensure that every detail was taken into account. The end result is a video that not only reflects our brand aesthetic, but also highlights the keywords that define our products in general. Many thanks to Charles for this exceptional work!
Sonia Hobasouri
Digital Project Manager