Complete production of My Fashion Therapy's graphic charter, including logo, signature, icons and various assets.
Choice of primary and secondary colors, typography and logo usage rules.
Selection of royalty-free photos aligned with the persona. An extract of the site design, including the header and sections, was successfully integrated by the Growth4u agency.
Laure delivered a finished logo and a complete graphic charter for the integration of the My Fashion Therapy blog launched by Naf Naf in 2021. This was quite a colossal deliverable, since we needed around fifty icons in addition to the rest of the graphic charter. Laure created a universe that speaks to the Naf Naf persona, a sparkling target with a unique personality, ambitious, joyful and slightly childlike. Thank you for all this work delivered in 1 month!