Creation of a lead generation tool

The Expansion collective has innovated by creating a self-qualification tool for B2B leads. Leads fill in a questionnaire assessing their strengths and weaknesses on five themes. They then receive personalized advice and content.

Contentsquare's sales teams use these responses to contact leads in a targeted way, offering products tailored to their needs.

The tool makes it easier to attract new leads and speeds up the process of identifying sales opportunities.