Niir Cosmétiques: metamorphosis through copywriting and content creation

Niir, the revolutionary brand in the world of textured hair cosmetics, entrusted our team with the mission of formalizing its identity and defining its discourse, a veritable thread running through its communications.

With a lifelong commitment to perfect products and minimalist routines (#teamFlemme), Niir boldly celebrates natural beauty. Our approach was to create a comprehensive brand platform, involving copywriting and content production. Working closely with Niir, we consolidated its already strong character, refining its distinctive voice.

The end result is a robust and enduring brand identity, ready to guide the company on its future adventures.