Marketing
- 21 Aug
Proz
Welcome to the Jungle is one of today's most successful references in content marketing. WTTJ launched a media platform right at the start of their job board activity, and the model has proved its worth. The vast majority of recruiters and candidates discovered Welcome through this medium.
Welcome to the Jungle regularly calls on freelancers to create new content for their media platform, the main theme of which is the changing world of work. The collective model has enabled them to limit recruitment costs and increase the variety of content produced by hiring several profiles at once.
WTTJ's digital content team chose Paulina and Gabrielle, members of the PROZ collective, who had already worked with the Welcome to the Jungle media and had significant experience of the changing world of work. As such, the members of the collective were entrusted with a long-term mission that included both editorial management and content creation.
Paulina and Gabrielle's collaboration gave rise to several assignments involving the creation of articles, ebooks and landing page proofreading. The collaboration lasted several months and was renewed several times. A significant volume of content resulting from the work of the PROZ collective was made available to visitors to the Welcome to the Jungle website, which attracts two million page views a month.
