Marketing
- 1 Sep
Archipel marketing
Joone is a brand of diapers and baby care products. The brand uses sustainable materials and natural ingredients. Joone also offers flexible subscriptions to make life easier for parents, enabling them to receive quality products for their baby on a regular basis.
Following the departure of its in-house Google Ads account manager, Joone called on Collective to find a freelancer or freelancers to cover the transition period, until a new replacement could be found. Joone's criteria were as follows:
Collective proposed several candidate collectives to Joone, among which Archipel Marketing stood out. The collective, made up of Michaël and Edouard, has unrivalled experience in paid acquisition on Facebook, LinkedIn and Google, having worked for some of the biggest media agencies in Paris. In addition, the members of the collective had worked for brands very similar to Joone in terms of culture, market and business sector.
The team proposed a precise plan including a strategic audit, content creation, operational deployment and, finally, full reporting on the actions implemented. So it was that Joone chose this crack team.
After just three days of auditing, which highlighted areas for optimization in terms of processes and budget management, the Archipel collective was able to begin the support mission and deploy a large volume of campaigns with textual and graphic content in record time.
After four months on the job, the collective was able to :
At the same time, we managed Joone's SEA budget and onboarded a new SEA manager recruited at the end of the assignment.
